Part-2 of Our Entrepreneurial Approach to Brand-Marketing. ‘Max Out Creative Content’ Creative content produced for websites, re-formatted for brochures, introduced on social media, re-purposed for print ads, used for digital mail, traditional mail, animated for YouTube, inserted into proposals, placed in Powerpoint decks, etc, etc. The number of destinations for high-quality and effective creative content is absolutely limitless. Whether we’re talking about impactful infographics, art-directed photography, story-telling videos or even carefully crafted text. Whatever the medium, whatever the end-use, at the loft we advise our clients to truly maximise every last bit of resource invested in creative projects. Creativity you’ve

Increasing sales as quickly as possible is pretty much the holy grail of all high-growth companies, of all Business Founders, Leaders & Entrepreneurs, for all those individuals in a hurry to make it happen. More sales staff, new campaigns, marketing materials, etc. All potential answers. Sometimes the main answer’s closer to home. Serving (and eventually) selling to existing customers can be massively easier and faster than building trust with new people – stats say up to 6 times faster. A number that gets bigger with high-value services. Direct mail, letters, targeted social media, even organised high-quality telesales campaigns are all

‘Go as far as you can see, when you get there, you’ll see how to go further.’ One of the areas where we’ve been most successful with helping clients scale their businesses over the years, with the loft, is with the introduction of super lean action plans – the kind that are put together in a couple of hours, presented in about 15 minutes, approved, implemented and delivering some real value for the client in double-quick time. No days lost to an overload of consultancy on all parts, no full-day presentations presenting what the client has said back at them,

A real long-term multiplier for effective long-term digital communications.  ‘Non-Resistance’ is a business idea I love, how much better a business can do just by making a couple of small things that little bit easier for people. In particular, I’ve always been fascinated, intrigued and surprised with our digital work – by the incredible gains that can be made to a company’s online success just by changing a few simple, seemingly obvious things – a clear contact number on the home-page, a few fields removed from the contact form, service names that everybody can understand, sites which load-up quickly, direct contact

It’s definitely been great to have the opportunity to ‘think‘ a bit more recently. For those of you that don’t know me well – I’m the guy that likes to charge ahead, the man who’s labelled ‘Mr Action’ on the company’s website, the person who likes to stay busy, etc… But even I have to admit there are benefits to a good rest too – which I’ve had recently. Interestingly, I’ve had the chance to re-read James Watt, Founder of Brewdog’s, brilliant business book – ‘Break All The Rules, The Brewdog Way.’ Brewdog have been in the press recently, and

A ‘Must-Have’ for rapidly growing organisations. Challenging marketing deadlines reached, pressures on the creative team lifted, greater brand consistency, more impact, greater Return-On-Investment on creative activities, the capacity to do more in shorter periods of time, these are just some of the benefits of creating high-quality ‘Hero-Content.’ What is ‘Hero-Content’ and how can it be used? Hero-Content is a term used to describe creative materials that have been finished to an exceptional standard, that really sell the benefits of a product/service/organisation and can be easily and quickly dropped into a much wider range of brand/marketing materials. A couple of examples

‘Making Every Penny Count’ Throughout the years, it’s almost became a life’s work to make sure that our clients (and ourselves for that matter) maximise every single bit of the creative budget we’ve got to strengthen brand and marketing activities for our companies. Exceeding expectations in terms of quality, service and value is always the goal. Here are a couple of quick pointers on things we’ve done in the past to achieve this.. 1. Write A List and Be Unashamedly CommercialSometimes we’re bombarded with choice – website updates, an infographic with useful customer data, social campaigns, refine what you have