Leaders clear on what they’re doing, managers empowered, employees re-engaged, customers more qualified, practical values underpinning every decision made in the organisation, teams working with greater clarity, autonomy and speed. Pitch wins with sought-after clients due to mission, tenders wins based on values, partnerships formed, charities selected, acquisitions targeted all because of a strong and common culture, . 

The formalising of brand culture can have a multiplying effect on any company over the long-term, particularly a growing business. At the Entrepreneurs Loft, we have over a decades experience working with leaders, management teams and wider organisations on their brand culture. We explore values, vision and mission statements but look further – purpose, actions and the big why? 

We talk to people, lots of people, exploring what works, what can an organisation be proud of, can we create values based on actions or do we need to create the values first? Bottom up or top-down? Whatever the direction, we seek to engage everybody – all stakeholders. Yes employees, but also customers, suppliers, shareholders, investors, etc.

Results are benchmarked against actions and we work with you to ensure that communications are clear, measurable and can be bought into by everybody involved. What’s more, communicating values only goes so far – for real traction they have to be lived and breathed on a daily basis – we have ideas on that too. If you are a High-Growth Founder, Leader or Entrepreneur and would like to formalise your brand culture, contact us for more information.