‘The Godfather isn’t a mafia movie, it’s a film about Family, Capitalism, The American Dream…’ A great line from a great series ‘The Offer’ and one of the best explanations of the value of branding I’ve heard in recent times. In this case the scene shows producer Al Ruddy trying to explain to a stubborn …
We’re all such lazy people at times. Always were, the internet has just made it worst. Which companies do the best online? Those that make life easiest for their customers, for their audience. Silicone valley calls it ‘Frictionless Experience,’ spiritual people talk about ‘The Law of Non-Resistance,’ (which we quite like…) However, we like to …
At the loft, we love giving things away – we’ve hosted barbecues (or Lasagne Fridays) for people we know to meet in our studio, we’ve given away tips we’ve learned from building websites or setting up photography sets, we’ve done tote bags and corporate stationary too. However, none have been as well-received as our ’Social …
Serve The Business First!! ‘Part-4 of Our Entrepreneurial Approach to Brand-Marketing.’ Increasing sales, improved margins, greater customer loyalty, better staff relations, improved investor communications, a focus on a new sector or even a customer/location/product, etc… There are many different reasons for doing a creative project, many different masters to serve… However, at the loft, we …
‘So simple and easy to understand that even your granny would get it!’ A little bit of Scottish chat and also Part-3 of Our Entrepreneurial Approach to Brand-Marketing. Persuading MDs, CEOs and Founders is one thing – a lot of the time with brand-marketing projects – we have to win over lots of other people …
Part-2 of Our Entrepreneurial Approach to Brand-Marketing. ‘Max Out Creative Content’ Creative content produced for websites, re-formatted for brochures, introduced on social media, re-purposed for print ads, used for digital mail, traditional mail, animated for YouTube, inserted into proposals, placed in Powerpoint decks, etc, etc. The number of destinations for high-quality and effective creative content …
Increasing sales as quickly as possible is pretty much the holy grail of all high-growth companies, of all Business Founders, Leaders & Entrepreneurs, for all those individuals in a hurry to make it happen. More sales staff, new campaigns, marketing materials, etc. All potential answers. Sometimes the main answer’s closer to home. Serving (and eventually) …
‘Go as far as you can see, when you get there, you’ll see how to go further.’ One of the areas where we’ve been most successful with helping clients scale their businesses over the years, with the loft, is with the introduction of super lean action plans – the kind that are put together in …
A real long-term multiplier for effective long-term digital communications. ‘Non-Resistance’ is a business idea I love, how much better a business can do just by making a couple of small things that little bit easier for people. In particular, I’ve always been fascinated, intrigued and surprised with our digital work – by the incredible gains that …
It’s definitely been great to have the opportunity to ‘think‘ a bit more recently. For those of you that don’t know me well – I’m the guy that likes to charge ahead, the man who’s labelled ‘Mr Action’ on the company’s website, the person who likes to stay busy, etc… But even I have to …