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A HIGHER IDEA

‘The Godfather isn’t a mafia movie, it’s a film about Family, Capitalism, The American Dream…’ A great line from a great series ‘The Offer’ and one of the best explanations of the value of branding I’ve heard in recent times. In this case the scene shows producer Al Ruddy trying to explain to a stubborn …

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SERVE THE BUSINESS FIRST!!

Serve The Business First!! ‘Part-4 of Our Entrepreneurial Approach to Brand-Marketing.’ Increasing sales, improved margins, greater customer loyalty, better staff relations, improved investor communications, a focus on a new sector or even a customer/location/product, etc… There are many different reasons for doing a creative project, many different masters to serve… However, at the loft, we …

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MAX OUT CREATIVE CONTENT!!

Part-2 of Our Entrepreneurial Approach to Brand-Marketing. ‘Max Out Creative Content’ Creative content produced for websites, re-formatted for brochures, introduced on social media, re-purposed for print ads, used for digital mail, traditional mail, animated for YouTube, inserted into proposals, placed in Powerpoint decks, etc, etc. The number of destinations for high-quality and effective creative content …

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QUICK WINS

‘Go as far as you can see, when you get there, you’ll see how to go further.’ One of the areas where we’ve been most successful with helping clients scale their businesses over the years, with the loft, is with the introduction of super lean action plans – the kind that are put together in …

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ONE-LESS-CLICK

A real long-term multiplier for effective long-term digital communications.  ‘Non-Resistance’ is a business idea I love, how much better a business can do just by making a couple of small things that little bit easier for people. In particular, I’ve always been fascinated, intrigued and surprised with our digital work – by the incredible gains that …

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