A real long-term multiplier for effective long-term digital communications. 

‘Non-Resistance’ is a business idea I love, how much better a business can do just by making a couple of small things that little bit easier for people.

In particular, I’ve always been fascinated, intrigued and surprised with our digital work – by the incredible gains that can be made to a company’s online success just by changing a few simple, seemingly obvious things – a clear contact number on the home-page, a few fields removed from the contact form, service names that everybody can understand, sites which load-up quickly, direct contact details for account managers, clearly written FAQs, a search bar for more intricate sites, directions how to get to premises, the list could go on and on. 

Each and every small interaction collectively, making  the customer’s life bit easier, the experience a bit more pleasurable and the commercial impact of your website a bit better over time.

Of course there is much more that can – and should be done – but the idea of ‘one-less-click,’ or one less interaction or even one less barrier separating you from your customer can have a truly amplifying impact.

There is a premium too for a more pleasurable online experience but that’s a post for another day. 

If you’d like a little help with your digital communications, please don’t hesitate to contact us




86-90 Paul Street, London, EC2A 4NE
Tel: +44 (0)20 3835 3616

272 Bath Street, Glasgow, G2 4JR
Tel: +44 (0)141 354 1595

The Entrepreneurs Loft is a part of The Loft Design & Branding Agency.

Company Number: SC422883

Privacy Policy

Business Growth Strategy
Business & Commercial Support
Investment & Pitch Support
Business Consultancy

Brand Audit
Brand Strategy
Brand Consultancy
Brand Marketing
Brand Positioning
Brand Partnerships
Brand Activation
Brand Planning
Brand Experience
Brand Culture
Brand Communications
Corporate Social Responsibility for Brands
Communications Audit
Communications Strategy
Communications Support
Internal Communications

Marketing Review
Marketing Strategy
Marketing Consultancy
Marketing/Sales Support
Profit Strategy
Customer Value Proposition
Customer Messaging
Customer Retention
Creative Direction
Creative Services Management
Campaign Planning & Management