ONE-LESS-CLICK

A real long-term multiplier for effective long-term digital communications. 

‘Non-Resistance’ is a business idea I love, how much better a business can do just by making a couple of small things that little bit easier for people.

In particular, I’ve always been fascinated, intrigued and surprised with our digital work – by the incredible gains that can be made to a company’s online success just by changing a few simple, seemingly obvious things – a clear contact number on the home-page, a few fields removed from the contact form, service names that everybody can understand, sites which load-up quickly, direct contact details for account managers, clearly written FAQs, a search bar for more intricate sites, directions how to get to premises, the list could go on and on. 

Each and every small interaction collectively, making  the customer’s life bit easier, the experience a bit more pleasurable and the commercial impact of your website a bit better over time.

Of course there is much more that can – and should be done – but the idea of ‘one-less-click,’ or one less interaction or even one less barrier separating you from your customer can have a truly amplifying impact.

There is a premium too for a more pleasurable online experience but that’s a post for another day. 

If you’d like a little help with your digital communications, please don’t hesitate to contact us. 

Benedetto

<<< BACK TO BLOG