SOMETHING BIGGER THAN SELF

It’s definitely been great to have the opportunity to ‘think‘ a bit more recently.

For those of you that don’t know me well – I’m the guy that likes to charge ahead, the man who’s labelled ‘Mr Action’ on the company’s website, the person who likes to stay busy, etc…

But even I have to admit there are benefits to a good rest too – which I’ve had recently. Interestingly, I’ve had the chance to re-read James Watt, Founder of Brewdog’s, brilliant business book – ‘Break All The Rules, The Brewdog Way.’

Brewdog have been in the press recently, and not always for great reasons.

However, 6 years after reading their book the first time – it has reminded me how important mission is when working and leading a company. His and Brewdog’s mission was not to aim for profit or make millions of pounds but to introduce the world to beautiful craft beer. His real passion, their real WHY.

Some staggering growth and a million rules hilariously broken along the way are useful reminders of the benefits of doing it their way – but if more evidence was needed – the sheer fun they’ve had on the journey is even more inspirational. The idea of making a good profit as a bi-product of doing what you love is something we can all get behind.

I’ve been through values, vision and mission exercises many times in my life, both personally and for my company but re-reading James Watts book has reminded me of the importance of remembering why we’re doing what we’re doing in the first place.

Probably more important now than ever before…

Benedetto

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