We’re all such lazy people at times. Always were, the internet has just made it worst. Which companies do the best online? Those that make life easiest for their customers, for their audience. Silicone valley calls it ‘Frictionless Experience,’ spiritual people talk about ‘The Law of Non-Resistance,’ (which we quite like…) However, we like to …
At the loft, we love giving things away – we’ve hosted barbecues (or Lasagne Fridays) for people we know to meet in our studio, we’ve given away tips we’ve learned from building websites or setting up photography sets, we’ve done tote bags and corporate stationary too. However, none have been as well-received as our ’Social …
Serve The Business First!! ‘Part-4 of Our Entrepreneurial Approach to Brand-Marketing.’ Increasing sales, improved margins, greater customer loyalty, better staff relations, improved investor communications, a focus on a new sector or even a customer/location/product, etc… There are many different reasons for doing a creative project, many different masters to serve… However, at the loft, we …
‘So simple and easy to understand that even your granny would get it!’ A little bit of Scottish chat and also Part-3 of Our Entrepreneurial Approach to Brand-Marketing. Persuading MDs, CEOs and Founders is one thing – a lot of the time with brand-marketing projects – we have to win over lots of other people …